Althen Sensors & Controls BV exclusive distributor for ASC in the Benelux

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06 February 2020
Althen BV signed an exclusive distribution agreement for the Benelux with the German sensor specialist ASC in January 2020, in addition to the previous signed exclusive distribution agreement for Germany with sister company Althen GmbH. ASC is a manufacturer of high-quality acceleration sensors, gyroscope sensors (IMUs) and inclination sensors and produces all its products in Germany.

ASC Sensors have been used for years in industries such as the railway, civil engineering, automotive, process automation, (sustainable) energy and aviation. The sensors are used for test & measurement of components, machines, structures and vehicles. “We are very happy that we can expand our product portfolio with the high-quality sensors from ASC. We always look for partners who, together with us and the customer, can also offer customized solutions. ASC is a perfect partner, because flexibility is essential for both of us, "says Thijs Haselhoff, managing director of Althen BV.

The transfer of exclusive distribution rights for the Benelux countries is a new milestone in the successful collaboration between the two medium-sized companies. "It was very important for us to find a sales partner that fits our business philosophy," says ASC CEO Renate Bay about the new partnership. "Like us, Althen values customer focus, flexibility and innovative sensor solutions."

International distribution
In addition to the exclusive distribution agreement for Germany and the Benelux, Althen will also distribute ASC's products in countries where it is active, such as the US, Canada, Sweden, Norway, Finland and Denmark. ASC is expanding its sales network in these countries considerably through this collaboration.

Timo Hartmann (managing director Althen GmbH) Renate Bay (CEO ASC) and Thijs Haselhoff (managing director Althen BV).

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